24–30 months
Average upgrade cycle
Most users wait between 24–30 months before upgrading to a new iPhone.
Market insights
High level trends to help you decide when to upgrade, and which model gives the best value.
3–4 months
Best value window
Prices tend to soften 3–4 months after launch and stabilise after 9 months.
Previous‑gen Pro
Entry model sweet spot
Past‑generation Pro models often provide better price‑to‑feature ratio than new base models.